Silver Fights Germs Naturally

New Curad(R) Silver Bandage Line Helps Protect Cuts, Scrapes and Burns this 

Winter Season

WILTON, Conn., Oct. 19 /PRNewswire/ -- Legend has it that if you were to put a pure silver dollar in a glass of milk at room temperature, the milk will stay fresh for several days due to the natural bacteria-fighting properties of silver. Furthermore, silver's healing properties have been used in medicine for centuries to prevent and treat infection. Silver solutions are applied to newborn babies' eyes to prevent common eye infections after birth and they are applied topically in creams and dressings to help heal burns in the hospital setting. Now it is available in stores for at-home use with the introduction of new Curad(R) Silver, a line of first aid products that uses silver in the wound pad to protect minor cuts, scrapes and burns -- from fall clean up to holiday decorating.

"Silver is a natural antibacterial that works by killing bacteria, fungi and yeast by interfering with the metabolism necessary for respiration of these microbes," says Philip M. Tierno, Ph.D., Director of Clinical Microbiology and Immunology at New York University Medical Center and author of The Secret Life of Germs (Atria Books 2004). "It fights germs with much less fear of developing antibiotic resistance," he adds.

Curad Silver or Curad Silver Gel is applied to the wound like a traditional bandage, but without adding a topical antibacterial cream. The natural antibacterial properties of silver are infused into the wound pad.

Beiersdorf Inc./USA is headquartered in Wilton, Connecticut. As the maker of popular skincare brands, including Nivea(R), Eucerin(R), Aquaphor(R) and Basis(R), the company is involved in caring for and treating the skin. For more information about Curad products, visit http://www.curadusa.com.

SOURCE  Beiersdorf Inc.

CO:  Beiersdorf Inc.

ST:  Connecticut

SU:  PDT

Web site:  http://www.curadusa.com

http://www.prnewswire.com

10/19/2004 05:07 EDT